Top 10 Influencer Marketing Agencies in Malaysia

1. Nuffnang

Nuffnang is the longest-running influencer network in Malaysia, owned by Australia-listed Netccentric. It started as an AdSense-style blog ad network and now runs creator placements across Facebook, TikTok, YouTube, and Xiaohongshu. The agency handles government-linked campaigns like #KitaJagaKita and corporate launches for brands such as Digi, Petronas, and Lazada. Contracts are usually fixed-fee per post, with usage rights billed separately at 30–50% of the base fee. Reporting is handled by a self-built dashboard that tracks reach, engagement rate, and follower authenticity.

2. Gushcloud International

Gushcloud International runs a regional creator network of more than 1,800 content creators across Southeast Asia, with a dedicated Malaysia desk in Kuala Lumpur. They are structured like a talent agency and a media network combined, taking 20–30% commission on talent fees. Their Malaysia team handles both talent management and brand campaigns, using a proprietary influencer CRM plus paid media placements on Meta and TikTok. They are commonly booked for beauty, gaming, and music product launches that need a mix of short-form video and live-stream sell-through.

3. Kobe Global

Kobe Global is one of Malaysia’s older influencer-focused shops, best known for celebrity and beauty campaigns. They run creator gifting, event seeding, and on-ground activations around Klang Valley shopping malls, with influencers posting IG Stories and Reels during the event window. Payment is typically on a blended model: flat talent fee plus a cost-per-engagement bonus when content hits a contracted CPE, for example RM0.15 per like or comment. Their client roster skews toward FMCG and cosmetics labels that need strict adherence to global brand guidelines.

4. Social Bee

Social Bee is a KL-based influencer marketing agency that specialises in Shopee, Lazada, and TikTok Shop campaigns. They maintain a pool of about 400 vetted mega, macro, and mid-tier creators, and validate them using HypeAuditor and manual follower audits. Their operational strength is live commerce — they manage full TikTok live-selling crews, including copywriting, rate cards, and after-sales reporting. Standard agency commission is 10–15% above the influencer rate card, with net 30 payment terms for approved invoices.

5. The Influencer Network (TIN)

The Influencer Network, commonly called TIN, sits in Kuala Lumpur but runs campaigns across Penang, Johor Bahru, and Kota Kinabalu. Their positioning is micro- and nano-influencer activation, which makes them a frequent choice for F&B openings, property launches, and local council awareness programmes. TIN uses a manual matching sheet plus an in-house campaign tracker instead of third-party SaaS. Their rate card is published openly: RM150–400 for nano posts, RM800–2,500 for micro posts, with extras for Stories and in-cafe content delivery.

6. Xamble Creators

Xamble is a Malaysia-born creator marketing platform that also operates as a managed agency. It uses a mobile app where creators see job briefs, upload content, and receive payments directly. Clients get a live dashboard with content approval workflows and automatic usage-right tracking. Xamble has run campaigns for tourism boards, beverage brands, and telecoms. They charge a platform fee of 8–12% on top of creator costs, and they pay creators within 7 days after content approval — a major difference from most agencies in the market.

7. Influencer Marketing Asia (IMA)

Influencer Marketing Asia operates an app-based marketplace connecting brands with ASEAN influencers. Their Malaysia desk provides full campaign management: creator shortlisting, script writing, shooting supervision, and paid boosting. IMA’s system automatically generates a contract and content rights log for each deliverable, which is useful for brands that need strict ad-disclosure compliance under MCMC guidelines. Their pricing is quote-based per project, with a 20–25% management margin typical for campaigns involving 50 to 300 creators.

8. Kinta Digital

Kinta Digital is a boutique agency in Bangsar, Kuala Lumpur, focused on short-form video and UGC. They specialise in TikTok and Instagram Reels for F&B, fashion, and destination clients. The agency provides raw footage deliverables alongside published posts, so brands can cut their own edits for paid ads. Creator payments are handled per-produced-video, with packages starting around RM1,500 for a standard 30-second Reel including two revisions. Their reporting includes real-time comment sentiment and swipe-away rates.

9. OMG Influence

OMG Influence is the influencer specialty unit of Omnicom Media Group, with Malaysian operations based in their Kuala Lumpur office. They use Tagger (now Sprout Social) and CreatorIQ to find, rank, and pay creators at scale. What sets them apart is media buying: the same Omnicom team can put paid media dollars behind creator content on Meta and TikTok in one buy. This is the go-to agency for large advertisers — FMCG and automotive — that want influencer content amplified through conventional programmatic channels.

10. Viral Champion

Viral Champion is a Malaysian influencer marketing SaaS platform that also runs a managed campaign service for brands without an in-house team. It hosts a directory of over 40,000 Malaysian and regional creators with verified social reach, and campaign pricing is computed from the platform’s own rate index, not from creator-sent quotes. Brands can export the full campaign dataset, including CPM, CPE, and comments filtered by keyword. This provider suits mid-sized brands that want platform-level data without being locked into a full-service agency retainer.